Growth of household insecticide market in the last few years has been increased majorly due to the rise in vector borne diseases in India. Consumers are shifting towards liquid vaporizers and mosquito repellent cards from traditional coil and mats. Personal & outdoor repellent products are also getting better response from metros and urban areas.
Household insecticide industry is huge in the global markets; however penetration of these products is very low in India. Indian household insecticide market is segmented in two categories: 'Mosquito repellent' and 'Cockroach & rat repellent'. Mosquito repellent has two segments, one is in-home mosquito repellent and the other is personal application & outdoor repellent. In-home mosquito repellent segment has products like insecticide coil, liquid vaporizer, paper-base mosquito cards, spray/ aerosols and mats whereas personal application & outdoor repellent segment includes products like creams & lotions, gel, oil, patches, wrist band, stickers, roll-on, etc. Household insecticide products come in different forms depending on the basis of their composition of materials namely synthetic and natural. Preference of consumers has been increasingly shifting from synthetic insecticides to natural insecticides, owing to rising health concerns.
According to recently published report of Bonafide Research "India Household Insecticide Market Overview, 2016-2022", the market is expected to grow with more than 8% CAGR in the coming five years. Household insecticide is currently one of the most popular categories in the Indian market as it protects from the vector borne diseases which are rising every year. Stagnant water is a breeding ground for mosquitoes and places with stagnant water are plenty in India. Poor sanitary facilities, street gutters, storm drains, leaky faucets and clogged rain gutters of the country are also breeding grounds for mosquitoes. Because of this, vector borne diseases are rising with each passing year. Top players are using this base as a way to promote their household insecticide products. Liquid vaporizers are gaining popularity over insecticide coils in rural as well as urban areas whereas low priced paper-base mosquito repellents are getting strong response from rural area. Players are also focusing on new categories like personal & outdoor to claim over these situations. They are trying to combine innovation and superior execution to further widen the Indian market and their share in it.
Increase in immunity levels of vector borne diseases and pest is standing to be a major challenge for top players. To fight this, high levels of chemicals are used in household insecticide products to kill mosquitos and other insects. Natural solutions and homemade sprays & solutions have thus become a great substitute to these chemically made household insecticide products. With rising awareness of the health issues that can be caused due to prolonged exposure to chemicals and odor used in household insecticide products, most consumers have started preferring organic repellents. These naturally made products are used on a large scale in global markets due to rising environmental as well as health concerns. In India also, the trend is likely to hit the market soon. Hence, players need to be prepared for this and launch more and more products that are not made from harmful chemicals.
Major companies operating in the household insecticide market of India are Godrej Consumer Products Limited, Dabur India Limited, Reckitt Benckiser (India) Limited, Jyothy Laboratories Limited and SC Johnson Products Private Limited.