Put the room fresheners back in your room as they are expected to gain market share in India: Bonafide Research

Put the room fresheners back in your room as they are expected to gain market share in India: Bonafide Research

Your Car Has a Soul, Keep it Alive...!!!
Car Air Fresheners have the largest Market Share in India, says Bonafide Research..
Expanding automobile industry, rising disposable income and changing preferences of consumers for luxurious, adoring & exotic fragrances has opened new avenues for the growth of the Car Air Fresheners.

Over the course of car ownership, bad odours will eventually make their way to the interior of your car. Needless to say, it's an unpleasant experience for both you and your passengers. Add in the fact that you will have to be sitting in your car for hours on end, it can be an incredibly stressful experience. A car air freshener is a small aromatic device, which is used to makes a car’s inner environment pleasant & fresh by eliminating bad odour from the car. These fragrance devices improve the driving experience with its pleasant aroma and help in maintaining focus on the road & enhancing the mood of the driver. These advantages have made them a very effective and popular product in the global market in order to help in the rejuvenation of whole mood & health of the driver. These are widely available in various fragrances and forms in the market. The major driver of this product is its mood enhancing aroma that makes a happy, fresh & pleasant driving experience for the global users, and is expected to fuel market demand over the coming years. Increasing preference and usage of numerous organic & natural aroma elements by manufacturers for product differentiation will further aid in the market growth of the product in the forthcoming years.

The current market for car air fresheners is on a boom in India. Air fresheners no longer impart just a pleasant smell/aroma, but are also touted by manufacturers to posses healing, and curative properties, and benefits. Some drivers won’t have an air freshener near their car; others won’t hit the road without one. But as hundreds of thousands of these products are sold every year, it’s no surprise to see makers coming up with all manner of fragrances to tap into this lucrative market. Manufacturers are leaving no stone unturned in their attempts to educate consumers about the products they offer, however it still has a long way to go. Today, consumer needs are more sophisticated and demand goes beyond mere fragrance to air purification and wellness.

The Car Freshener Market in India is anticipated to have a compound annual growth rate of more than 15% by 2022, as quoted in "India Air Care Market Outlook, 2022". Cars are the most important vehicle in modern society. Better care for cars is an essential part of our daily lives. Having a car air freshener is as important as having you car serviced at regular intervals. Your car ought to smell fresh since you spend a lot of time travelling. Keeping in mind the current scenario of Indian traffic, people spend a lot of time commuting from one place to another. Hence, it is vital that the car smells good and fresh, especially in summer time.

Car air fresheners, normally distributed as automotive products, demonstrate similar importance as home air fresheners. Increasing demand for cars and the consumers desire to use appealing fragrances to maintain freshness in the cars are boosting the market for car air fresheners. As per our published Report, major companies operating in the car freshener market are P&G home products, Reckitt Benckiser and Godrej. Apart from the traditional car fresheners (vent sticks), spray/aerosols are expected to take a hike in the demand by 2022. P&G's Ambi Pur, Reckitt Benckiser's Air Wick and Dabur's Odonil are some of the major market capturing products in the car freshener category. The above mentioned major companies constituted to almost 50% market share out of the overall air freshener market in 2016.

As there has been an insurgence of new and innovative products in the car air fresheners market, people are experimenting with newer products to enliven their car's ambience.


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