Intensifying consumer awareness about the benefit of green tea in curing of an assortment of diseases triggers the Indian market of green tea. With a large number of brands and blends available today, the Green tea market is brewing strongly.
The concept of green tea was originated from China and has now become a popular health beverage throughout the world. It is not only good for health when used as a beverage, but is also very beneficial when used in skincare and beauty products. Indian green tea market is being driven due to escalating consumer awareness about the health benefits. This delicious beverage has a set of natural compounds that is identified for various therapeutic benefits. Green tea is loaded with antioxidants and other nutrients, which makes it the healthiest beverage.
Some of the key benefits are assistance in fat loss, enhanced brain function, reduction in the risk of cancer, and improved digestion, amongst others. Additionally, green tea also lowers the risk of Alzheimer’s and Parkinson’s diseases, as it improves the functioning of the brain by protecting the neurons present in the brain. Due to its wide range of beneficial effects green tea extracts are being used in health foods, various beverages, dietary supplements and cosmetic items, traditional & herbal medicines. As a wide consumer base is taking cognizance of these facts, the shifting preference is propelling the Indian green tea market. Green tea is a much better option for health than other aerated drinks available in the market; it helps to prevent complications in the human body during childbirth. As well as Green tea is liver-friendly. It helps you metabolize fats, and may even stop the build-up of fatty deposits in the liver.
According to recently published report of Bonafide Research "India Packaged & RTD Tea Market Outlook, 2021", packaged tea market is expected to grow at a CAGR of more than 14% over next four years. Green tea has been marketed for many health benefits; this has not only resulted in consumption of premium segments but also given an overall push to the unit consumption price point per kg. New introductions are being increasingly witnesses amongst various brands and notably by green tea variants, such as Green Tea and Mint, Green Tea and Lemon, Elaichi, and Green Tea Jasmine, etc. Some of the categories in which green tea are offered in the market are green tea bags, iced green tea and green tea instant mixes. These trends are expected to run the market for next couple of years.
While green tea is not a brand new segment, it is one that has tea majors, Tata Global Beverages (Tata) with Tetley and Hindustan Unilever (HUL) with Lipton and Taj Mahal, rooting to go green. Premium variants of green tea and its flavours and fruit variants are expected to launch by new and existing players to target consumers looking for indulgence products. Not only new products, but existing players entering into various price and variant segments is also expected in packaged tea market. Rising disposable income, along with an expanding middle class, allows the scope for green tea manufacturers to target consumers with more premium products.
Major companies operating in the packaged & RTD tea market are Duncans Tea Limited, Gujarat Tea Processors and Packers Limited (GTPPL), Goodwyn Tea, Hindustan Unilever Limited, Organic India Private Limited, Nestle India Pvt Ltd, Tata Global Beverages Limited, Typhoo Tea Limited, Ceylon Tea Services Limited