The logistics needs of the e-commerce industry are evolving rapidly with the changing business requirements in the country. The industry has been witnessing a rapid scale up in service orientation and complexity with an ever increasing emphasis on service levels.
The rising relevance of tier-II and tier-III cities necessitates a wider network presence of logistics in India. Tier-II and tier-III cities are now the most targeted areas of the e-commerce industry. The big e-commerce portals have fully captured the tier-I market, leaving no space for small or new start ups to enter. Hence for future growth opportunities, new players have especially focused into tier-II and tier-III cities to step outside the existing market and target the other potential and untapped markets. More than 50 percent of the e-commerce business now comes from the tier-II and tier-III cities. Increase in disposable income of the potential consumers in these markets has led to the rise in the people directing toward this medium.
According to recently published report of Bonafide Research 'India E-Commerce Logistics Market Overview, 2016-2022", e-commerce logistics market has crossed a revenue mark of Rs. 5,000 crore in FY 2016-17. This increased demand of e-commerce is due to the radical shift witnessed in the consumption patterns of tier-II, tier-III and smaller towns. Consumers from these cities now prefer to buy products from various online portals. These towns are also witnessing a subsequent change in people's perception and their culture. Such changes in smaller towns have proven to be crucial for e-commerce portals and their LSPs to have a proper and a faster delivery mechanism in these cities. By accepting this changing lifestyle and perception of consumers, e-commerce logistics service providers are also partnering with Hyperlocal delivery networks and local logistics companies. E-commerce companies themselves are planning or coming up with their own captive logistics arms to meet the demand and supply of the goods and services they wish to deliver. More and more e-commerce biggies are following the suit as these tier-II and tier-III towns are turning out to be a major force behind the growth of online retail market in India. E-commerce logistics companies are trying to invest for more expansions in smaller towns as starting an operation in smaller town cost relatively more than starting one in the metros. Logistics service providers will need to develop fulfilment capabilities to gain access to this small but growing market of offline retailers moving online. They need to go beyond the traditional express delivery model to a higher level in the value chain like managing inventory, handling invoicing, providing consumer insights and other value added services.
Companies in this report are divided into three sections: Gati Limited, Blue Dart Express Limited and FedEx Express Transportation & Supply Chain Services (India) Pvt. Ltd. are major traditional logistics service providers in India. Major companies in e-commerce focused logistics service provider include Delhivery Private Limited and Ecom Express Private Limited whereas Instakart Services Private Limited - Ekart and Pigeon Express Private limited - GoJavas are major captive logistics arms in India.