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Sales of digital projectors are projected to get more than double by 2019 in India: Bonafide Research

A Projector is a device designed to take an image from a video source and project it as realistically as possible onto a screen or other surface. Projectors are used in a variety of different ways; they are enjoyed by home theater enthusiasts due to their ability to project movies onto a screen much larger than even the biggest TV available, and used in the corporate setting to project information onto screens large enough for rooms filled with people to see. Gone are the days when projectors were merely for official use and screening movies at theatre. Now Indians are using projectors at home, office, school for leisure, work, studies, and so-on. These new change in users is giving a new picture to the projectors trend in India.

According to recently published report of Bonafide Research "India Projector Market Overview", the market for projectors grew at a CAGR of more than 20% in the period between 2010 and 2014. The education vertical and government sector continues to be the largest demand source for projectors. Classroom education is becoming increasingly interactive and large immersive displays at affordable price points have made a big impact in Indian education market. Currently short throw and ultra short throw projectors have gained tremendous popularity, as have the interactive projectors, especially in the education segment. Additionally, the market is expected to demonstrate significant growth as a result of government initiatives such as adaptation of modern teaching aids, smart boards and digital teaching as well as upgradation of IT infrastructure.

The top trends observed in the market are projectors with 3D and HD capabilities, mobility, and light in weight, low maintain along with cost effectiveness. Since enterprises and consumers are keen on going green, manufacturers have also introduced eco-friendly features in projectors which reduce CO2 emissions significantly. These features add to environmental reservation as well as help in reducing running cost. Another innovation which is very important for India is the projector with dust shield which can defend against the harmful effects of dust, allowing consumers to work better, for longer, and requiring less maintenance.

With increasing attractiveness of watching sports on a large screen, many consumers have started purchasing projectors for enjoying the game of cricket or football with friends and family. Young consumers are more inclined to purchase high-end products like video projectors to have their own movie screening experience in an unusual home theatre room. The overall changing picture of projectors usage in India is convincing projector making companies to eye India as a big market. Industry players believe that Indian consumer needs cannot be avoided as it is one of the top seven markets across the globe in the projector segment.


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