A great number of North American organizations are adopting learning technologies, teaching us that the outcome of any learning initiative, whether blended, classroom-based, or fully online must contribute to the learner’s KPIs and decision processes. The research report titled North America E-Learning Market Outlook, 2026 by Bonafide Research categorizes the market to forecast the revenues and analyze the trends in each of the following segments: based by Technology, by Provider, by Application, based on countries & major companies.
Meanwhile, companies like Amazon and Rackspace, have become a standard in the Cloud business, and are contributing to an enormous acceleration of Cloud-based services adoption. Thanks to such a greater technological maturity trend, in the learning technologies sector which gave a boost in the usage rate of videos among our customer base. Ultimately, this is also consistent with the idea that learning processes need to leverage humanization and reduce the amount of flat and impersonal PPT decks. The growth can be attributed to robust development in the 5G spectrum field and increasing internet penetration across the region. The intense market penetration in the region coupled with the awareness & willingness to spend on the e-learning courses is to drive the market with a CAGR of over 9% in the coming years.
Technological advancements in digital infrastructure in the United States and Canada are also likely to boost the e-learning market. High-speed internet connectivity allows students as well as employees to offer relevant feedback in real-time, further enhancing the interactive e-learning sessions. The virtual classroom segment contributes to nearly 40% of the total market share in the region. With the advent of this technology, trainers can provide employees with real life-based examples and correlate them with several topics using interactive sessions. Organizations in North America are leveraging the benefits of e-learning techniques for enhanced training sessions.
The industry has grown significantly due to favorable policies of the US government for advanced corporate learning solutions and early adoption of solutions by local businesses. In the United States, 53% own a smartphone by the age of 11 and around 84% of teenagers now have their own phones. The ongoing COVID-19 pandemic has compelled various organizations to adopt digital solutions in a bid to train frontline workers, which in turn is augmenting North American e-learning industry remuneration. The supportive regulations by public & private entities towards promoting e-learning solutions along with the rising adoption of digital technologies amidst the pandemic outbreak are positively impacting the industry in the region.
The LMS allows enterprises to save time by offering features such as data personalization, easy access to information, advanced learning, improved communication, and multimedia learning, which in turn is contributing to the popularity of the technology. Large organizations in the region are leveraging the benefits of e-learning techniques for enhanced training sessions. The major players covered in the North America MOOCs market are Udacity, Inc., Federica Web Learning, OpenupEd, Kadenze, Inc., edX Inc., Coursera Inc, Udemy, Inc., Pluralsight LLC, Alison, FutureLearn, XuetangX, SWAYAM, Skillshare, Inc., eWant, and 360training, among others global players.
The easy access and availability of gadgets like e-readers, tablets, laptops, coupled with uninterrupted internet connectivity have led to greater penetration of e-learning education in North America. The United States holds a dominant share in the e-learning market of the region. Investments in the U.S. education technology sector have reached USD 1.6 billion in 2019, as more and more schools and businesses are opting for online learning tools for improving the engagement and learning experience of students & employees.