Date : April 29, 2020
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Baby walker set the trend and strollers are carrying it forward by adding it into the preferred list of the parents.

Baby walker set the trend and strollers are carrying it forward by adding it into the preferred list of the parents.

Baby walkers and strollers are the two most preferred consumer products where one have be on the parent's list and the other is making its way into the list.

Indian baby gear products have been increasing at a rapid pace with constantly increasing consumer adaption. This is due to continuous innovation as well as the growing parent’s awareness of providing comfortable products to their infants. The high-tech gear equipment allows carrying an infant or toddler with ease. In recent years, the gear equipment has undergone a number of changes in order to help keep babies safe and secure. As parental needs continue to evolve, brands have sought to make gear equipment that is more rugged and more portable. Most modern parents consider a baby's Mobility equipment one of the most important items to have when their family grows. After all, it makes it easy for them to move babies around. With these efficient products, they don’t have to carry a baby all the time. Advanced baby strollers and transport systems are continuously being improved to provide parents and children with better and more useful features.

Market insight
As per the report “India Baby Walker, Stroller & Pram Market, By Value & Volume, By Sub Segments (Regular Walker, Musical Walker, Activity Push Walker, Lightweight Stroller, Twin & Jogging Stroller, etc.), By Top Cities (0-10 cities, 10-70 Cities, 70-200 Cities, other cities), By Demographics (Urban & Rural), Overview, 2022-2028” published by Bonafide Research walker and stroller combine comprises of the major chunk in the overall market. A sense of direction is absent in small babies when they start walking which could pose a danger to the babies. This has been the major reason for the dominance of walker products in the market. Walker used to be the most preferred product among consumers and also highly penetrated which ranges within the value of INR 2000/item. On the other hand Strollers & prams, products have shown promising growth in the Indian market with the increasing mall culture, taking babies to walk as well as for shopping. This has set the trend over traditionally picking up babies in arms and doing all these tasks. Owing to all these advantages the stroller market is well expected to grow over 18% CAGR in value in the coming years. This product generally ranges near INR 6000/item at present which is expected to get cheaper with the increasing adaption among consumers.

Products with these features pose an impact on the market
Walkers come with features like adjustable height, soft cushions, and full interactive musical walkers to entertain the child and encourage them to take their first steps. Parents give high preference to walkers with a parent handle. The height adjustment feature is also given considerable importance by the parents in the country. From ages 6 to 12 months, a baby may grow 3 to 8 inches (about 1 centimeter) per month and gain 3 to 5 ounces (about 85 to 140 grams) per week for that height adjustment feature become important. In the case of the stroller, they are used to carry 3-4 years of babies to travel them around and have long usage life as compared to other mobility equipment. Moreover, it's easier to carry other things like water, baby food, and nappies in a pram. Products with lightweight features and the added feature of a stroller plus car seat combo make the products grow in the market. Another reason that adds up the growth of these products in the market is the premiumness of the product which increases its value share in the market.


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Baby walker set the trend and strollers are carrying it forward by adding it into the preferred list of the parents.

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