"Extruded snacks are derived through extrusion process of blending, shaping, drying, flavouring and packaging. Extrusion is an important food processing technique for the preparation of nutritious food for which extruded snacks are gaining popularity as a healthy snack. Increasing health conscious population and their awareness towards healthy snacking is driving the growth of extruded snacks market".
According the report on 'India Extruded Snacks Market Overview, 2018-2023' published by Bonafide Research, the overall market of extruded snacks is expected to rise up to more than 9% in the forecast year 2027-28. Most commonly used sources for extrusion snacks are potato, rice, corn, tapioca, mixed grain, and others. Extrusion is a process that combines several operations such as mixing, cooking, kneading, shearing, shaping and forming. It is a popular means of preparing healthy snacks and ready to eat foods. High inclination of consumers towards ready to eat packaged foods is driving the growth of extruded snacks market. In extruded snacks market, kids and younger generation are the primary buyers and they are also the target consumer segments for the major players operating in the market.
The main reason the extruded snacks products are popular is because the ingredients are so simple to make. Extruded snacks are products produced by either direct or indirect extrusion. The extrusion technology can produce a wide array of products, and the process is time effective, simple, and offers flexible designing with the product. Moreover, Innovation with regional favourable flavours and marketing strategies by key players is adding fuel to the growth of extruded snacks market in the region. Increase in people’s inclination towards having healthy snacks out of home due to time crunch, increasing availability and rise in the knowledge about existence of snacks, increasing urbanisation and increasing disposable income due to growing economy, etc.
Major Companies
Major brands that operate into India Namkeen market are Haldiram, Balaji Wafers, Bikaji, Bikanervala, Laxmi Snacks, Parle, DFM Foods, Prataap Snacks, PepsiCo and others etc.
Report: India Extruded Snacks Market Overview, 2018-2023
Base Year: 2021-22, Estimated Year: 2022-23, Forecast Year: 2027-28
Pages: 57, Figures: 18, Tables: 13.
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