"Non-Paper industry in India is a very money-spinning market for various brands worldwide simply because of its sheer size. A number of Indian as well as international players are in the race to tap non-paper industry to the full flagged".
According the report on 'India Non-Paper Stationary Market Overview, 2022-2028' published by Bonafide Research, India overall non-paper stationary market is expected to grow with a CAGR of 8% over forecasted period from year 2022-23 to 2027-28. Non-paper stationary segment covers products such as writing instruments, office products, colours and other adhesive & technical instruments. In short, stationary market includes products like, notebooks, paper for office, pens, non paper for office, pencils, colours and much more types. The writing instrument segment has become more thinking process of new shades and development as this is considered to be the only key to its sector. Further, writing instrument has chunked the largest pie of the non-paper stationary market with segment likewise, pen, pencil and others. In Writing Instrument, Pen is a commodity product and price is an important differentiator.
Price is an important attribute that influences buying decision. Use and throw pen with price range of INR 2 to 5 has create a huge impact in Pen Segment. This category has invited many organised & unorganised players in Writing Instrument market. Hindustan Pencil brand has launched Natraj Use and throw pens. Mufta Brothers, harsh pens, Ostern pens are some players in disposable pens category. In pencil Segment, Hindustan Pencil has good presence in all across India with its leading brand of Natraj and Apsara. Doms Pencil is growing and giving tuff competition to Hindustan Pencils. Doms different shape and creative products attracts the target audience in India Market. On other hand, Leading Kokuyo Camlin is one of the strongest brands in non-paper industry dealing in complete non-paper Stationary products. It has good command in fine artist and colour segments.
In non-paper Stationary Market, Brand products are expected to have high quality because the India non-paper industry market leaders have to face competition not only from the local players, but also from others competent brands.
Major companies that operate into the stationary market in India are ITC Limited, Doms Industries Private Limited, BIC Cello (India) Private Limited, Kokuyo Camlin Limited, Hindustan Pencils Private Limited, The West Coast Paper Mills Limited, Navneet Education Limited, Flair (India) Private Limited, Sundaram Multi Pap Limited, J K Paper Limited, Linc Pens & Plastic Limited.
Report: India Non-Paper Stationary Market Overview, 2022-28
Base Year: 2021-22, Estimated Year: 2022-23, Forecast Year: 2027-28
Pages: 63 Figures: 9 Tables: 11
Bonafide Research & Marketing Pvt. Ltd.
Steven Thomas – Sales & Marketing Manager
Telephone: +91-265-6551309/ +91-7878231309