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Brandy and Rum: The Underdogs of India Alcoholic Beverage market- Bonafide Research

Indian is one of the world's largest Alcoholic beverages markets which are currently dominated by whisky. The underdogs of Indian alcoholic beverages market are Brandy, Beer and Rum. On terms of market size by value Brandy stand second, Beer third and Rum is considered to be fourth.

Despite being less awareness of brandy in many region Brandy holds the second position with key consumption region in the southern states such as Tamil Nadu, Kerala, Karnataka, etc. While rum has a very old history and is believed to be as old as whisky. The growing popularity of other alcoholic beverages have led to reduction in consumption of rum in India. Many of the experts believe that the rum market lacked evolution and changes with time which has led to decreasing rum consumption of India.

According to reports ‘India Brandy and Rum Market Outlook, 2023’ published by Bonafide Research, The India brandy and rum market is forecasted to grow with a CAGR of more than 9% from 2022-23. The push of premiumization by many firms would lead to this high growth of market in terms of value, while the growth in terms of volume is expected to be low. Generally, rum and brandy are the traditional drinks of Indian army. Brandy being majorly present in the southern states currently is expected to grow in the north and other regions which would lead to high growth of brandy in near future. While promotion of brandy as medicine may further boost the brandy sales.The India rum market is on a decline in terms of volume with a negative CAGR of around 1% from 2011-12 to 2016-17. In terms of value the market shows a small growth rate due to premiumization and increasing consumption of white rum which are generally segmented in premium range. So, despite reducing consumption the market size by value is still forecasted to increase in upcoming years.

India since old age is considered to be a whisky consuming nation and is accounted for consuming around half of the worlds whisky. Brandy being second to whisky accounts for more than 15% of total alcoholic beverages market and is no were near the Indian whisky market. Indian brandy market shows high growth opportunity as the market is currently only saturated in south regions, the growth in other regions would make brandy computable to whisky but it may take many years to do so. In case of rum despite being fourth in Indian alcoholic beverages market it accounts for a very less percentage in over all market and is in a declining stage.

Major Companies

Major companies that operate into Indian Brandy and Rum market are Pernod Ricard India Private Limited, United Spirit Limited (Diageo Group), Radico khaitan Limited, Allied Blenders and Distillers Private Limited, Jagatjit Industries Limited, John Distilleries Private Limited, Tilaknagar Industries Limited, Amrut Distilleries Private Limited, SOM Distilleries and Breweries Limited, Bacardi India Private Limited, etc.

Report: India Brandy and Rum Market Outlook, 2023

Base Year: 2016-17, Estimated Year: 2017-18, Forecast Year: 2022-23

Pages: 105, Figures: 30, Tables: 25.


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