"Transformation in food habits, less physical work, more of desk jobs have made Indians more vulnerable to lifestyle ailments. The average urban & semi-urban Indian is becoming more conscious about health & fitness. This is providing a massive growth opportunity for Dietary Supplement Market in India"
A dietary Supplement is intended to provide nutrients that may otherwise not be consumed in sufficient quantities. Supplements as generally understood include vitamins, minerals, fiber, Fatty acids or amino acids, among others substances. Stressful lifestyles, hectic schedules and lack of time to cook meals at home among increasing number of working class males and females is resulting demand for external dietary supplements. It is classified into 4 categories includes Vitamins and minerals, Herbal Supplements, Protein Supplements, Chavanprash.
According to recent Publish Report "India Protein and Herbal Supplement Market Overview, 2018-2023" of Bonafide research, India Nutraceuticals Market is projected to reach up to CAGR of more than 18% from 2017-18 to 2022-23. More than 60% market is accounted by Dietary supplements market which includes Protein and Herbal Supplements. India Consumers are getting more aware of their fundamental needs for nutrition and proactive steps they can take to prevent chronic ailments and attain higher well-being. India has a significantly younger population and the younger generation is vigorously pursuing more active lifestyle to enjoy fitness, to guard against obesity, diabetes, cardio vascular problems etc.
The Indian dietary supplement market is composed of over 460 participants. Vitamins and minerals supplement market is the most competitive with over 100 participants. Further, India is opening up its market to foreign players. This could lead to healthy competition in this sector. Dietary Supplement companies are focusing their energies in developing new products and innovative formulations and using proper advertising techniques to help consumers choose the right products.
Major companies that operate into Indian Malt Health Drink market are GSK Consumer Healthcare Private Limited, Mondelez India Private Limited, Kraft Heinz India Private Limited, Abbott India Private Limited, Danone Nutricia India Private Limited, Patanjali Ayurved Limited, Medinn Belle Herbal Care Private Limited, Bright Life Care Private Limited, Herbalife India Private Limited, Amway India Enterprise Private Limited,
Report: India Protein and Herbal Supplement Market Overview, 2018-2023.
Base Year: 2016-17, Estimated Year: 2017-18, Forecast Year: 2022-23
Pages: 59, Figures: 14, Tables: 14
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