The players in India agarbatti and dhoop market are found to be expanding their product range by bring new fragrances as well as new variants in term of pack size, stick shape, stick colour, stick length, etc. to target large segments of Indian market.
The Indian agarbatti and dhoop market consist a large number of agarbatti giants as well as other players. The high presence of other players is mainly due to low entry barrier of the industry, easy availability of imported cheap raw material as well as raw sticks, the machines required for production are also not so costly, highly labour captive industry which requires less skilled labours, etc.
According to report ‘India Incense sticks (Agarbatti & Dhoop) Market Outlook, 2023’ published by Bonafide Research, The Indian agarbatti and dhoop market is forecasted to have high growth with a CAGR of more than 9% from 2022-23. The primary reasons for this high growth are rising number of temples, increasing tourism, rising disposable income, rising number of pujas and rituals with rising problems of people, increasing variants, etc.The exports of agarbatti and dhoop are also increasing since last few years. The major consumption is found to be in the southern states of India with presence of large number of big temples, highly religious people, etc. The states in North and South region of India combined contribute for around than 2/3rd sales of agarbatti in India.
The current India agarbatti and dhoop market is flooded with a large number of brands and there is very less places where agarbatti and dhoop are not available. So, for further growth of the market share the companies in Indian market are discoursing new variants of agarbatti and dhoop in terms of new fragrance. Many of the firms are also altering their stick size, shape and colour in order to differentiate themselves and to make their sticks more attractive. Companies are creating new combination of fragrance, stick shape, stick size and pack size targeting various geographical regions, festivals, and consumer preferences to boost their sales. Recently in February 2018, Mysore Deep Perfumery House (Known for its brand Zed Black) introduced a new series ‘Suryanamaskar’ targeting the export market at Yoga enthusiasts across the globe having18 distinct fragrances. Mysore Scents has two freelance perfumers that have contributed to the development of the company’s 250-odd variants and introduce two new ones every month. These perfumers work on a retainer basis and help Mysore Scents come up with new scents, but are not involved in the manufacturing process for confidentiality purposes. While in January 2018, Moksh agarbatti launched its new fragrance ‘Lucky 100’ specially targeting the Odisha Market.
Major companies that operate into Indian Agarbatti and Dhoop market are N. Ranga Rao & Sons Private Limited, Moksh Agarbattis, ITC Limited, Mysore Deep Perfumery House (MDPH), Shree Kalpana Perfumery Works Private Limited, Hari Darshan Sevashram Private Limited, B. V. Aswathiah & Bros, Hem Corporation Private Limited, Patanjali Ayurved Limited
Report: India Incense sticks (Agarbatti & Dhoop) Market Outlook, 2023
Base Year: 2016-17, Estimated Year: 2017-18, Forecast Year: 2022-23
Pages: 80, Figures: 22, Tables: 17.