Put behind all prediction likewise, digital revolution would make paper as obsolete as the typewriter, paper remains central aspect of everyone’s routine. Especially frequency of reading newspaper will increase in spite of prediction that it will reduce because of availability of digital media.
Journey of paper start from the very past and today it has totally changed from its birth. Considering the very old history of paper, paper making was invented by Chinese in 105 A.D. In that year, historical records show that the invention of paper was reported to the Eastern Han Emperor Ho-di by Ts'ai Lun, an official of the Imperial Court. Now-a-day, paper has been an inseparable part of every human being’s lives. In India, on an average 100 millions of copy of newspaper are sold on daily bases. Due to higher literacy rate of population, habit of reading newspaper is increased. Furthermore, despite of trend in other markets with a more developed digital ecosystem, newspaper revenue streams in India have not yet confronted a serious challenge from digital content channels.
According the report on 'India Paper Market Outlook, 2023' published by Bonafide Research, India overall market of paper is anticipated that paper will be sold more than 20 million tonnes (MT) in year 2022-23 The total market of paper is made from paperboard & industrial packaging paper, paper stationery, newspaper print and speciality paper. Among them, paper board & industrial packaging paper and newspaper print are jointly contributed more than 70 percent of the overall paper market. Paper board & industrial packaging paper market and speciality paper market are currently growing with more than 10% CAGR over last five years. With the rising disposable income individuals are spending more on various products. Also, considering anti-plastic movement are placed in nation encourage to use paper packaging. Furthermore, modern retail channels likewise; departmental store, supermarket, online selling sites, etc. promote the more usage of paper for packaging and storage. All these lead the growth of paper market.
Considering huge population size with higher literacy rate than ever before, there was more than 2 million tonnes newspapers were sold in year 2013-14 which is anticipated to be cross the number of INR 7,000 crores. The advertising is the key tool for brand awareness and new product launching; in India print media likewise newspaper, magazines etc. play a significant role for the advertisement. Marketers prefer newspaper to promote their products as newspapers have wide range of end user. This suggests the reach of newspaper at the every part of country.
Major companies that operate into the paper market in India are ITC Limited, Tamil Nadu Newsprint and Papers Limited (TNPL), J K Paper Limited, Ballarpur Industries Limited, Century Pulp and Paper Limited, The West Coast Paper Mills Limited, International Paper APPM Limited, Seshasayee Paper & Boards Limited (SPB), Emami Paper Mills Limited, N R Agarwal Industries Limited (NRAIL).
Report: India Paper Market Outlook, 2023
Base Year: 2016-17, Estimated Year: 2017-18, Forecast Year: 2022-23
Pages: 91 Figures: 19 Tables: 28