Colouring hair with all seven colours of rainbow is not surprising for today’s generation. One more step ahead in wish list going from smooth and silky hair to colourful hair. There are so many variants in hair colour available than previous which colour the life of youth as per their mood and also change as per their mood.
Currently, changing hair colour can be as subtle as a couple of highlights or as intense as a layer of dark purple. As millennial don’t hesitate to experiment with their looks by various aspect for instance changing colour of hair. They are not satisfied with two of three variants, as they are variety seeking, urge the need of hair care products such as hair colour with wide range of variety. But, there is no space for worry as companies are giving so many variant like; natural black, brown black soft black, dark brown, deep rich brown, dark mahogany brown, medium golden brown, medium golden chest nut brown, light golden brown, light golden brown, deep burgundy, midnight blue and so many more. Colours are segmented in powder based, cream based, and other oil emulsion. There are so many international and domestic players who are actively take part in hair colour segment with the wide variety of the colours and flavours in all three categories. And also sachet form of packaging helps the companies to straddle their position. For example, the Godrej which firstly launched sachet under brand Expert Rich Cr?me hair colour at market disruptive price Rs. 30. By this type of strategy, they are trying to make habit of use of colour.
According the report on 'India Hair Care Market Overview, 2018-2023' published by Bonafide Research, India overall market for hair care products is anticipated to reach new heights in upcoming years having compounded annual growth rate more than 10% over last couple of years. This market is segmented in Hair oil, Shampoo, Hair Color, Serum and other Hair Styling Products. Among them hair colour is contributed around 20% in the recent years and are forecasted to become more than Rs. 5,000 Crores in the forecasted year 2023. As being second largest populated country in the world with wide diversity among every region of country, India provides wide market for personal care products and with the increasing trend of personal grooming, consideration of hair care also drives the market.
Taste of the consumer are changing now, as previously coloured hair are just belong to old aged people to hide their gray shade hair on special occasion or festivals only. But now, coloured hair is trendier in youngsters for looking fashionable and it’s also a part of one’s personality. Also the silky, smooth and shiny hair is becoming basic need which previously considered luxurious things among urban people. But still, rural market is untapped. Companies are trying to cover that segment by offering various benefits such as, sachet form, spreading awareness through various medium etc. Market feels the presence of emerging segment i.e. natural products. Natural products are in demand, thus the marketer also take care of this segment by launching herbal products for hair care like companies Patanjali, Himalaya etc.
Major companies that operate into the hair oil, shampoo, hair colour, serum and other hair styling product market in India are Hindustan Unilever Limited, CavinKare Private Limited, Marico Limited, J.K. Helene Curtis Limited, Godrej Consumer Products Limited, Procter & Gamble Home Products Private Limited, L'Oreal India Private Limited, Bajaj Corp Limited, Ban Labs Private Limited, Hygienic Research Institute Private Limited, Emami Limited, The Himalaya Drug Company, Dabur India Limited, Patanjali Ayurved Limited.
Report: India Hair Care Market Overview, 2018-2023
Base Year: 2016-17, Estimated Year: 2017-18, Forecast Year: 2022-23
Pages: 85, Figures: 24, Tables: 11