Date : February 16, 2018
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The top four countries of Europe pet care market are expected to capture an approximate market size of USD 25-30 billion in 2023.

The top four countries of Europe pet care market are expected to capture an approximate market size of USD 25-30 billion in 2023.
Europe is the second largest region in the global pet care market after North America. European pet care market consists of four major countries- United Kingdom, France, Germany and Italy. Among all these four nations, U.K. is the biggest pet care market in the European pet care industry. A massive growth has been seen since 2011, like increase number of working women, change in living style, delay marriage and childless couples. This has resulted in an increase in U.K. pet care industry. France's e-commerce retailers such as wag.com, puplife.com, doggiefood.com, amazon.com, olivegreendog.com, etc are expected to bloom the food market in the forecast period. The European countries were going through crisis from past few years, but now there is an improvement in the European economy and this will increase the expenditure on pet products.
According to the published report "Europe, Asia-pacific, Middle East and Africa Pet Care Market Outlook, 2023", by Bonafide Research, the overall pet care market of U.K., France, Germany and Italy is projected to peg around a value of USD 25-30 billion in the forecast year 2023. Growing humanization trend will encourage pet owners to spend more on high quality pet food, lavish pet lifestyle, high end accessories and expensive medical treatments. Also, awareness regarding pet health, different kind of vaccinations of different pets will boost the overall healthcare market in future. However, the major contribution of the revenue will come from the pet food sales which will dominate all the other segmental sales. And one of the most influential driver for pet food sales is pet food premiumisation. Whether it's U.K., France, Germany or Italy, pet owners are tend to buy the products which are made with the natural or organic ingredients. Demand of more grain-free, soy-free and meat-rich foods will drive the pet food sales and hence the pet care market of Europe. Mars Incorporated, Heristo AG, Deuerer, Nestle, etc are some of the pet products companies which features in the Europe pet care industry. They have variety of pet food premium and super-premium brands available for both dogs and cats. The least category is of pet grooming which is estimated to grow with the largest CAGR of 3-4% during the forecast period. Though, the pet grooming is the least revenue generating segment but it is penetrating rapidly throughout the region.
Along with Europe, Asia-Pacific and Middle-East & Africa is also witnessing growth in their regions. Both the regions are expected to touch a combine revenue of USD 20-22 billion in 2023. Factors like awareness of pet health, more pet adoption, e-commerce distribution, rise in nuclear families, etc will bloom the market in the forecast year. Women in APAC countries like Japan which is the biggest pet care market prefers to be a pet parent that ultimately is going to drive the market in future. More technological innovations like petzi cam & treat dispenser and pet GPS tracker will add more value to the overall sales.
Major Companies
Major companies that foray into the pet care market of "Europe, Asia-pacific, Middle East and Africa Pet Care Market Outlook, 2023" are Mars Incorporated, Nestle SA, Colgate-Palmolive, J M Smucker, Unicharm Corporation, Laroy Group, Deuerer GmbH, Heristo AG, Well Pet, Raw Gold, Promeal Ltd., Heritage Foods Kenya Ltd., Lider Pet Food and De Haan Pet Food.
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The top four countries of Europe pet care market are expected to capture an approximate market size of USD 25-30 billion in 2023.

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