Growth in global pet care market is gearing up with the increase in e-commerce sales.
Feb, 16
2018

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Growth in global pet care market is gearing up with the increase in e-commerce sales.

 

Heavy-discounts, shopping with own choice, variety of pet products offering, ease of delivery, year based subscription which saves some amount & delivery charges are some of the factors which is increasing the online sales. Chewy.com, Amazon, PetSmart are some of the e-commerce sites providing the pet care services heavily in many regions like North America, South-America, Europe, Asia-Pacific, etc. Pet owners have become more smart, informed and savvy in the products they purchase online for their much-loved pets.

Spending on pets is happening at a high rate in many regions and countries. Majority of spending is done through online channels. E-commerce captures a large amount of share in the global pet care market. In US, many Americans treat their pets like a family member and show willingness to spend more with each passing day. Baby boomers were the first generation which boosted up the "humanization" term in pets and fueled the growth of pet product industry. Due to the depression and world war II in America, the people there delayed their marriage and child birth. After the war, many babies were born in the country and it kept on increasing. And, this was the beginning of the so-called term "baby boom". Today many millennials have overtaken the boomers as the largest pet population in the US. This impacts how consumers but for their pets and it is also driving e-commerce growth in pet product sales.

According to "Global Pet Care (Pet Food, Pet Accessories, Pet Grooming, Pet Healthcare) Market Outlook, 2023", the published report of Bonafide Research, the total global pet care market is expected to cross a business of more than 128 billion in the end of 2023. There are many factors which drive the e-commerce growth and is expected to continue in the future. Like, pet foods that are sold online are very fresh which make owners to buy larger quantities that lasts for a longer period. Online shopping is ideally suited to labelled, packaged, ambient products—and it is fundamentally useful for consumers when they need to purchase heavier cupboard basics such as cans or large bags of pet food. Although pet food is the largest pet product category, but there are other segments and services which are also driving the sales of e-commerce. The pet food online subscription model is increasing rapidly with Chewy.com's and Amazon's subscription sales of pet food. The subscription service is a good fit for pet food as it is usually a routine purchase for which shoppers can predict need.

In US, there are many online retailers which act as an important source of pet care products. Chwey.com is one of the major online retailer of pet food and other pet related products owned by PetSmart and is based in Florida, United States. It was founded in 2011. On subscribing the company's autoship service , customers can save upto 20% on products. Amazon sell all the pet products through its own site. In 2011, Amazon has acquired Quidsi which used to ran the sites diapers.com, soap.com, beautybar.com,casa.com, yoyo.com and wag.com. The site wag.com sell the necessary pet products and offer automatic product shipments through a service similar to Amazon's subscribe and save. Also, US-based pet retailers, PetSmart and Petco both are having a strong network of stores across the country but it has never crossed the success of Chewy.com and Amazon. PetSmart is an American retail chain that sells the pet products & services in many regions of United States.

Major Companies

Major Companies operating in the market of Global Pet Care Market Outlook, 2023 are Nestle SA, Mars Incorporated, Colgate-Palmolive, J M Smucker, Blue-Buffalo, United Pet Group Inc., Champion Pet Foods, PLB International, Scott Pet, Inc., Unicharm Corporation, Laroy Group, Deuerer GmbH, Heristo AG, Well Pet, Proveedora La Perla S.A. de C.V., Nicoluzzi Racoes, Raw Gold, Promeal Ltd., Heritage Foods Kenya Ltd., Lider Pet Food and De Haan Pet Food.

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