“Global mouth-wash market surges on rising oral-health awareness, growing demand for therapeutic and natural formulations, and rapid expansion of online retail channels.”
Consumer Goods & Services
Millennials Overtaking Boomers in Driving Demand for Juice Extractors
Boomers are the generation with higher disposable income and a tendency to splurge on premium products. However, it is the sheer size of the millennial generation, coupled with their fundamental need for essentials, health consciousness, and increasing awareness of diseases, that is driving growth in the juice extractor category.
Millennials are becoming increasingly conscious of their health and well-being, which serves as a major incentive for them to increase their juice consumption. While the market is saturated with packaged juices and beverages, millennials are becoming more aware of the health risks associated with excessive consumption of these products. Media outlets and health journals frequently warn consumers about the negative effects of preservative-laden food products, influencing millennials to seek healthier alternatives. This rising awareness, combined with innovations in product offerings, is expected to propel the growth of juice extractors during the forecast period. In developed regions, demand for these products remains steady due to better awareness, while penetration in emerging markets is gradually increasing, driven by rising disposable incomes, improved living standards, and growing health consciousness.
According to the recently published report by Bonafide Research, India Mixer, Juicer & Grinder Market Outlook, 2027-28, the juice extractor market is projected to grow at a significant CAGR over the next five years. The juice extractor segment is an integral part of the electric kitchen appliances market, which is currently experiencing rapid growth. Greater awareness, product promotions, concerns about lifestyle diseases, and various health campaigns highlighting the importance of juice consumption are contributing to market expansion. Millennials are increasingly driving demand for juice extractors, leading to higher sales in this segment. While older generations remain core customers, their share in juice extractor sales is relatively lower, whereas millennials were the only generational segment to record a sales increase compared to previous years. Additionally, the influx of small and independent food enterprises is a key driver expected to further bolster market growth. The market is witnessing a surge in young entrepreneurs investing in small restaurant businesses, many of which employ fewer than 50 people and require electrical appliances like juice extractors to enhance productivity and customer experience.
The Indian market presents tremendous opportunities for the growth of juice extractors, as the ever-growing fitness and wellness trend among millennials demands the inclusion of fresh fruit juice in their diets. With lifestyle diseases such as hypertension and diabetes on the rise, more young consumers are opting for healthier alternatives, including fruit juices, fruit-based drinks, and nectars. Urban India remains the key target market for the growth of juice extractors and juicers.
Major companies operating in India’s mixer, juicer, and grinder market include Preethi Kitchen Appliances Pvt. Ltd., Bajaj Electricals Limited, Philips India Limited, Groupe SEB India Pvt. Ltd., Butterfly Gandhimathi Appliances Limited, Kitchen Appliances India Limited, TTK Prestige Limited, Havells India Limited, Usha International Limited, and Crompton Greaves Consumer Electricals Ltd.
Millennials are becoming increasingly conscious of their health and well-being, which serves as a major incentive for them to increase their juice consumption. While the market is saturated with packaged juices and beverages, millennials are becoming more aware of the health risks associated with excessive consumption of these products. Media outlets and health journals frequently warn consumers about the negative effects of preservative-laden food products, influencing millennials to seek healthier alternatives. This rising awareness, combined with innovations in product offerings, is expected to propel the growth of juice extractors during the forecast period. In developed regions, demand for these products remains steady due to better awareness, while penetration in emerging markets is gradually increasing, driven by rising disposable incomes, improved living standards, and growing health consciousness.
According to the recently published report by Bonafide Research, India Mixer, Juicer & Grinder Market Outlook, 2027-28, the juice extractor market is projected to grow at a significant CAGR over the next five years. The juice extractor segment is an integral part of the electric kitchen appliances market, which is currently experiencing rapid growth. Greater awareness, product promotions, concerns about lifestyle diseases, and various health campaigns highlighting the importance of juice consumption are contributing to market expansion. Millennials are increasingly driving demand for juice extractors, leading to higher sales in this segment. While older generations remain core customers, their share in juice extractor sales is relatively lower, whereas millennials were the only generational segment to record a sales increase compared to previous years. Additionally, the influx of small and independent food enterprises is a key driver expected to further bolster market growth. The market is witnessing a surge in young entrepreneurs investing in small restaurant businesses, many of which employ fewer than 50 people and require electrical appliances like juice extractors to enhance productivity and customer experience.
The Indian market presents tremendous opportunities for the growth of juice extractors, as the ever-growing fitness and wellness trend among millennials demands the inclusion of fresh fruit juice in their diets. With lifestyle diseases such as hypertension and diabetes on the rise, more young consumers are opting for healthier alternatives, including fruit juices, fruit-based drinks, and nectars. Urban India remains the key target market for the growth of juice extractors and juicers.
Major companies operating in India’s mixer, juicer, and grinder market include Preethi Kitchen Appliances Pvt. Ltd., Bajaj Electricals Limited, Philips India Limited, Groupe SEB India Pvt. Ltd., Butterfly Gandhimathi Appliances Limited, Kitchen Appliances India Limited, TTK Prestige Limited, Havells India Limited, Usha International Limited, and Crompton Greaves Consumer Electricals Ltd.
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