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Alkaline dry cell battery which dominates the global front is projected to exhibit the fastest growth in terms of technology in India: Bonafide Research
Dec, 01
2015

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Alkaline dry cell battery which dominates the global front is projected to exhibit the fastest growth in terms of technology in India: Bonafide Research

 

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People getting more aware on the longer shelf life of the alkaline batteries, increasing disposable income, increasing living standard of people are driving the sales of alkaline dry cell battery market in the coming years. According to recently published report of Bonafide Research "India Dry Cell Battery & Flashlight Market Overview", Dry cell batteries represent the cheapest source of portable power and are used in electronic gadgets like remote controls, torches, toys, cameras, clocks, FM radio sets and portable music systems. India suffers from a low per capita consumption across a number of products groups including dry batteries, indicating a latent potential for sustainable growth in this sector. There are broadly three types of dry cells batteries available in the domestic market namely Carbon Zinc Batteries, Alkaline Batteries and Rechargeable Batteries. The future of dry cell batteries is seems to be optimistic as they are an item of recurring use and provide portable energy at an affordable cost for the daily purpose utility items. Cheap imports from China have no more proved to be a threat because of their inherent poor quality. These substantially low cost Chinese products could attract initially due to price differential but their sustained use is unlikely due to poor quality. Alkaline batteries which dominate the global front account for the balance of the share in the Indian market. The reason for the dominance of zinc carbon batteries is sheer cost. As most of the sales are from the rural segment, more priority is taken on the price factor. Alkaline batteries are dominant at the global level which is slowly getting absorbed to the Indian market. Indian consumers being price sensitive are less considerate about the alkaline batteries as they cost almost thrice than that of zinc carbon batteries.But they have a higher energy density and therefore serve a longer shelf life. Alkaline batteries can be disposable or rechargeable and are generally 1.5 volts per cell and are available in various sizes. As the Indian consumers will become aware about the advantages of using alkaline batteries, it will acquire market share of 9% till 2021. The average selling price of the alkaline batteries ranges from INR 22 to INR 33 from 2010 to 2014. The manufacturing facility is expected to increase in India with the increase of alkaline batteries share in India. The leading players are also making efforts to bring the global trend to the Indian market with the passing time.