Growing interest in cooking innovative dishes, trend of international dishes with a desi twist, trend of following western culture with adaption of international cuisine and increasing number of QSR’s and high end restaurants are to drive the growth of the BBQ sauces market in India.
BBQ sauce is made with a varied combination of ingredients according to the preferences of various regions. The basic key ingredients include vinegar, tomato paste or mayonnaise as a paste, liquid smoke, spices such as mustard and black pepper and sweeteners such as sugar or molasses. It is widely used for non-vegetarian barbecue dishes such as BBQ Chicken, BBQ Meat, BBQ Kebabs, BBQ patties, etc. Adapting to the Indian vegetarian cuisine BBQ veggies like cauliflower, potato, carrot, tomato, onion along with BBQ tofu, BBQ paneer etc. are a favourite among vegetarians. Now barbecue sauce is also used in desserts which include BBQ bananas, BBQ pineapples, BBQ apples, BBQ kiwis and others. Apart from main dishes and desserts it can also be used as a form of dip such as Cheesy BBQ dip, BBQ Chicken dip, Honey BBQ dipping sauce, BBQ ranch dip and others. BBQ sauces’ tastes different according to the rationality. In India BBQ sauces are mainly used in chicken and Chinese. The sauce for chicken is generally spicy yogurt based with tangy and spicy taste. Chinese type BBQ dishes use BBQ sauce which has a sweet and sour taste. While the Desi Indian twists to BBQ sauce has tangy, sweet as well as spicy flavours.
BBQ sauce market is growing continuously over the years. The increasing number of Quick Service Restaurants like Subway, Dominos, KFC, Pizza Hut, Papa John’s, Pizza Bell, etc. have attracted the Indian consumers towards international cuisines which has led to a growth of BBQ sauce market. The Barbecue Food Chains like Barbecue Nation, Barbecue Grill, Barbecue INN, Barbecue Factory, Barbecue Temptation, Barbecue Ville and various others are increasing which use these sauces daily. Increase in number of local street vendors and hotels offering barbecue have also led to a growth of the BBQ sauce market in India. Not only the industrial sector but the residential sector has also contributed to the growth of the BBQ sauce market. Cooking is now considered as a hobby among youngsters and men in India. Women as well as youngsters and men are now learning new recipes and trying them at home. Growing media exposure, availability of food blogs, various food channels, and the contribution of social media such as Youtube, Facebook, Twitter, Instagram, Pinterest and others to provide various recipes as well as the websites of various celeb chefs are growing the demand of international cuisine in India leading to the increased usage of BBQ sauce in residential sector.
According to recently published report of Bonafide Research “India Table Sauces Market Overview, 2022-28”, India BBQ Sauce market is expected to reach 160 Crore by the year 2027-28. The brands that offer BBQ sauces in India are Fun Foods, Remia, American Garden and Kraft. Small players are yet to enter to this growing category. Fun Foods provide Texas style BBQ sauce; Remia has Remia Barbeque Sauce whereas Kraft provides Original BBQ Sauce. American Garden has a variety of BBQ sauces such as American Garden Hickory BBQ Sauce, American Garden Original BBQ Sauce and American Garden Honey BBQ Sauce. Unlike the other sauces market, BBQ sauce has no unorganized players yet offering a wide scope for small players in the market. The entry of unorganized players and the availability of various BBQ sauces with desi Indian twist are to grow the market further.