Date : December 01, 2015
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Transformation From Traditional Kitchen To Modular Kitchen Drives The Growth In Kitchen Hood Market In India: Bonafide Research

Transformation From Traditional Kitchen To Modular Kitchen Drives The Growth In Kitchen Hood Market In India: Bonafide Research
Rising standard of living, new lifestyle, increasing real estate sector, growth in new technology and the tilt of consumer towards the modular kitchen will help to drive the kitchen hood market which will further expand the kitchen hood market in the coming years. Earlier, exhaust fans were the only option for the consumers to get rid of the smoke accumulated in the kitchen while working. However, the concerns regarding the mesh attached to the wall behind the exhaust accumulated all the greasiness and the dust along with the blades of the exhaust fan hampering the exhaust fan’s functionality. The kitchen hood is the best electric device that removes airborne grease, combustion products, fumes, smoke, odors, heat, and steam from the air by evacuation of the air and filtration. The traditional and decorative kitchen hoods are available in the market along with low end as well as high end models. "Sales of the kitchen hoods in India are growing with healthy growth rate due to people transforming their traditional kitchen to the modular kitchen. Nowadays, modern consumer base comes with a modern mindset that has lead to a rise in interest in purchasing tech- savvy devices like kitchen hoods ", says Zalak Bhavsar, Research Analyst with Bonafide Research. Chimneys and cook-tops have been an integral part of the kitchen for a long time now. Today, there is a significant increase in the purchasing power, consumers are looking for 'value options' that are increasingly becoming 'price plus', that is, an option which balances the variables of price, quality, convenience, consistency and innovation. Moreover, the current trend in India is that young couples are buying their own home early in life that result into the growth in the kitchen hood market. New technologies, Innovative design, extra features like air conditioning, cool air, lightening and improvement in after sales services have fuelled the growth of industry. Kitchen hood manufacturers are turning to specialized design firms to offer best model along with mid suction capacity for residential purpose to develop their appeal and ensure ease of use. According to recently published report of Bonafide Research "India Kitchen Hood Market Overview", Kitchen Hood Market is growing at a CAGR of more than 10% over five years where commercial kitchens boost the growth of industry. The trend of In-built kitchen hoods offered by builders with new constructions ensures the further growth in the market. Furthermore, this trend is anticipated to be continued in the country in upcoming years. Brands are making more customized products with emphasis on technology, quality, innovation and value combined with better after-sales services to enter the Indian kitchens. Now, the residential kitchens are targeted as now people are moving towards modular kitchen where kitchen hood is an integral part of modern kitchen. Moreover, the aim of launching the low end modes with mid powered suction capacity is to attract the people with small budget and hence the brands intended the middle class group people. Also, increasing disposable income and rising purchasing power provide many opportunities to the kitchen hood Industry as people are moving towards quality and modern appliances with additional features. The organized kitchen hood industry in India is dominated by Faber and KAFF, followed by Elica. Faber and KAFF are enjoying their early entry in the market, while Elica is making efforts to win the consumer’s trust. The brands like Hindware, Glen, Sunflame, IFB, Prestige, Bajaj, USHA, Pigeon, Whirlpool, etc have small presence in the organized kitchen hood market in India. The India kitchen hood market is growing and offer wide opportunities to the new players and hence the intense competition among players is anticipated in near future.
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Transformation From Traditional Kitchen To Modular Kitchen Drives The Growth In Kitchen Hood Market In India: Bonafide Research

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